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Big Tobacco Ignores Indonesia Health Warning Label Law

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Tobacco companies on Tuesday largely ignored an Indonesian deadline to put graphic health warnings on all cigarette packs, another setback for anti-smoking efforts in a country that’s home to the world’s highest rate of male smokers and a wild, wild west of advertising.


Despite having a year and a half to prepare warning photos that are to cover 40% of cigarette packs, most tobacco companies failed to meet Tuesday’s deadline, according to the National Commission for Child Protection. It found little sign of change in brands being sold in Jakarta and 11 other cities across the sprawling archipelago.


“This clearly indicates that the cigarette industry has defied Indonesian law,” said commission chair Arist Merdeka Sirait. “The government has been defeated by the cigarette industry.”


Only 409 of the more than 3,300 brands owned by 672 companies nationwide had registered the photos they plan to use on their products as of Monday, according to the Food and Drug Monitoring Agency. They were given a choice of five images last June.



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