discusses a recent lawsuit which alleges that sunscreen manufacturers are posting inflated claims on their labels:

The suit, which seeks class-action status in Los Angeles Superior Court, alleges these brands incorrectly market many of their products as waterproof “sunblocks” that provide “all-day protection.”

“These representations are simply not true,” said Mitchell Twersky of Abraham, Fruchter & Twersky, one of the lead attorneys on the case. “In fact, these sunscreens do not block all of the sun’s harmful rays.”

While dermatologists agree that current sunscreens don’t provide full protection, they still consider them beneficial. Some are worried that the lawsuit might send the wrong message to consumers.

We’ll be watching this one closely, as it is likely to set a precedent about the claims made on all types of product labels.

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