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Revlon to Reformulate its Cosmetics Products to Eliminate Toxic Chemicals.

Revlon just got a makeover. Cosmetics giant Revlon has overhauled its ingredients list, vowing to eliminate some of the most toxic cosmetic chemicals from its makeup, mascaras and shampoos. Growing consumer demand for cosmetics free of dangerous chemicals has transformed Revlon from one of the industry’s laggards to a safe cosmetics leader.

Revlon is taking an important step in the right direction by developing – and publicly disclosing — a comprehensive restricted chemicals list that commits the company to eliminate or never use a laundry list of the worst toxic chemicals found in cosmetics: BHA, long-chain parabens, toluene, triclosan, hydroquinone, phthalates, styrene, two formaldehyde-releasing chemicals, cocamide DEA and polytetrafluoro-ethylene (PTFE). Talc used in their cosmetics must be certified to be asbestos-free. Revlon also stated they are not using microbeads, which contribute to plastic pollution in waterways and oceans and will label the presence of 26 fragrance allergens, a regulation already in place in the European Union.

However on its newly-rebranded website, Revlon defends its continued use of other chemicals that concern the Campaign for Safe Cosmetics, including sodium laureth sulfate, which may be contaminated with carcinogenic 1,4-dioxane and ethylene oxide. Revlon will also continue to use octinoxate and oxybenzone in sunscreens, despite concerns that these chemicals disrupt normal hormone function; titanium dioxide, which is carcinogenic in its inhalable form; carbon black (classified as a possible carcinogen); polyacrylamide (which can be contaminated with acrylamide, a mammary carcinogen), petrolatum (which may be contaminated with PAHs), and fragrance without full disclosure of constituent ingredients.

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