This news release on the Toxin Freedom Fighters is brought to you by GreenBiz.com
On the final day of April, Seventh Generation took a group of children, dubbed the Toxin Freedom Fighters, to Washington, D.C., armed with 120,000 signatures supporting chemical regulation reform. Those signatures, 20,000 more than Seventh Generation’s goal, were gathered over the span of one month.
Consumers likely were prepped and ready to sign Seventh Generation’s Toxin-Free Generation petition urging Congress to update the Toxic Substances Control Act of 1974 (TSCA) — not, perhaps, because they’ve kept up with recent attempts to pass new chemical control bills, but because they’re generally concerned about the effects of chemicals on health.
Between 2012 and 2013, Eco Pulse respondents who expressed concern about chemicals found in skin care and cosmetic products increased from 44 percent to 54 percent. Our soon-to-be-released 2014 Eco Pulse will look into the effectiveness of health-related messaging and consumer trepidation about chemicals in their food, products that touch their skin, even electronics.
For more information on the Toxin Freedom Fighters, please visit the GreenBiz.com link above. Please contact Nexreg for our Regulatory Services.