Canada may be getting new labeling standards for environmental claims on labels. explains:

Consumers weary of environmental claims about products can soon expect more straight talk from manufacturers when the Competition Bureau releases tougher standards for green marketing pitches.

As early as next week, the agency is expected to release updated guidelines for self-declared environmental claims to make clear the federal government wants companies to stop making false or misleading claims.

Customers are bombarded with eco-friendly pitches for products, ranging from household cleaners to electronics as companies try to cash in on a desire by Canadians to help the environment. But the bureau says the truth has been a casualty in some cases, and wants to see an end to vague claims, such as pitching a product as “ozone-friendly.”

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